Because of China’s take-out and delivery (wai mai) culture, a huge amount of waste is created from food and food packaging.
Bhumi, a Shanghai based sustainability startup, aimed to reduce the waste associated with food delivery in China, by replacing food and drink packaging with a sustainable alternative that could be composted at home and could help inform people about sustainable practices through a scannable digital code on each product.
Along with using a new compostable material that degrades quickly, Bhumi’s “wai mai” products, we designed around improving the drinking and eating experience.
In China colorful drinks are popular so most drink packaging is transparent. Our material didn’t offer the same benefits so we designed it to have a different silhouette from most competing products, and to improve the drinking experience, including heat retention, spillage and mouth-feel.
The Bhumi dishes were designed to fit each other to accommodate different serving sizes. And had considerations made for easy packing at restaurants, stable stacking for smoother delivery., and slim profiles so they sit nicely on work desks. Making them spill proof waas also a major factor in our design brief.