Bhumi, a Shanghai based sustainable product start up, aimed to tackle the waste associated with food delivery in China by replacing food and drink packaging with a sustainable alternative, using a new material that composts quickly in a home compost system, when other biodegradable plastics need an industrial compost.
Our first project together was to address the waste made by paper and plastic cups, and to improve the drinking experience while we were at it.
We considered the majority demographic of coffee drinkers, the women of China, and made sure the cup cap fit nicely on their lips and felt great to drink from with smooth liquid flow.
For the cup itself, we made sure it fit nicely in smaller hands, and protected drinkers from scalding their hands. Thereby removing the need for cup sleeves.
The Bhumi Cup cap was designed to fit medium and large paper cups, as well as the Bhumi cup. This makes it cheap and easy for stores to opt-in at their own pace.